Enrollment Research Associates is a higher education consulting firm based in San Antonio, Texas. We provide comprehensive, in-depth enrollment management research and recommendations to colleges and universities across the country, bringing advanced statistical techniques to bear in all aspects of our work.

At ERA, we believe that effective enrollment management requires robust research, and that data analysis can inform the most efficient allocation of your time and resources at each stage of the recruitment funnel. We take an in-depth, tailored approach to building highly customized models and solutions for each client and we will work with you to research and implement the best strategies for among other things, student search, recruitment, admissions policies, financial aid allocation, retention issues, and long-term enrollment forecasts.

We work closely alongside each client throughout the enrollment cycle, rather than simply collecting data and issuing a report, keeping in continuous communication with our clients and making strategic adjustments whenever necessary. 


Paul Hamborg
President and Founder of ERA

In 2009, Paul Hamborg founded Enrollment Research Associates (ERA), a higher education consulting firm based in San Antonio, Texas. Paul’s core areas of expertise include admissions and marketing research strategies, scholarship and financial aid allocation, institutional research, demographics, and advanced statistical methods. He has served as a director of institutional research at a community college, taught statistics and research methods at a major state university, and has worked as a research statistician in the health policy field.

Prior to founding ERA, Paul served as vice president and senior consultant at Human Capital Research Corporation, where he worked on enrollment issues for over 25 institutions during his six year tenure. Paul has completed all the coursework and exams for a doctorate in Educational Statistics and Measurement from Rutgers University in New Jersey. He also received his Masters in Educational Psychology from Rutgers and his BA in Psychology from Providence College.

Judi Free
Vice President

Judi Free brings a creative spirit and a wealth of communication and marketing experience to Enrollment Research Associates. She is an expert in college admissions communication and marketing and is well versed in all forms of electronic and print media. Judi holds a BA in Communications from Rutgers University and most recently she worked as the Director of Admissions Communication for Trinity University in San Antonio, where she was responsible for creating and managing all admissions communications and initiatives. Judi has over twenty years of experience, holding various communication and public relations positions with universities, Fortune 500 firms, the federal government, and non-profit organizations.

Nicole Martin
Project Lead/Senior Research Analyst

Nicole holds an MS in Research Psychology from the University of Texas at San Antonio, where she taught Research Design and was an Experimental Psychology lab instructor.

Kathryn Dunlap
Project Lead/Senior Research Analyst

Kathryn obtained an MS in Psychology from the University of Texas at San Antonio. She has previously worked as a Research Associate in the UTSA Cognitive Aging Lab, a research assistant at the University of North Carolina, and research area specialist at the University of Texas Health and Science Center.

Allison Bahme
Senior Research Analyst

Allison earned an EdM from the Harvard Graduate School of Education and a BA in History from Rice University. Prior to joining ERA, she worked in the enrollment divisions at Austin College, Franklin W. Olin College of Engineering and Rice University, and as the Assistant Director of College Counseling at Fort Worth Country Day. Her higher education experiences include recruitment and outreach, application file review, events, communications, web content, project management, systems integration, CRM implementation and data management.

Sammie Garcia
Senior Research Analyst

Sammie holds an MS in Urban Administration from Trinity University.  She most recently worked as the research manager in the marketing department at the San Antonio Express-News, where she was responsible for market research, industry data, and advertising presentations.

Pedro Hinojosa
Senior Research Analyst

Pedro was previously the Director of Institutional Research, Planning, and Effectiveness at Palo Alto College and holds an MS in Sociology from the University of Texas at San Antonio.

Jim Love
Senior Research Analyst

Jim holds a BA in History and has completed MBA coursework at Spring Hill College. Until coming to ERA, he worked at his alma mater in various roles in the Office of Admissions and as Director of Student Financial Services Operations, where he was responsible for student billing, collections, financial reporting, and financial aid operations. 

Kelly O'Brien
Senior Research Analyst

Kelly holds an MS in Applied Statistics from the University of the Incarnate Word and has a BS in International Business from the University of Colorado at Boulder. Previously she was the Corporate Relations Coordinator at The Bushnell Center for the Performing Arts in Hartford, Connecticut, assisted clients with advertising budgets and expense tracking at Keith Harter Music in San Antonio, and tutored graduate students in statistics at the University of Incarnate Word.